Plans, limits and multiple stores

What each plan includes

	Essential	Pro	Scale
Price per month	€39	€89	€199
Paid yearly (per month)	€32.50	€74.17	€165.83
Conversations per period	750	5,000	15,000
Websites	1	1	3
Knowledge base pages	100	Unlimited	Unlimited
Branding and tone	Yes	Yes	Yes
Lead capture	—	Yes	Yes
Human handoff	—	Yes	Yes
API access	—	—	Yes (25,000 requests)

Current prices are always on the pricing page.

Before you subscribe

Without a subscription you are in test mode: one website, full configuration, and the widget visible only to you as the store owner. See Test mode and going live.

How conversations are counted

A conversation is counted once, when it starts, within your current billing period. Your own test conversations do not count. The period resets on your billing date, not on the first of the month.

Your usage is on your dashboard under Plan Usage. You are warned as you approach the limit — at 80%, at 90%, and when you reach it.

What happens at the limit

When you reach your conversation limit, the widget stops answering new visitors until your period resets or you upgrade. Existing conversations and your dashboard are unaffected, and nothing is deleted.

Upgrading takes effect immediately from Billing.

If you are hitting the limit regularly, that is usually good news — it means the chat is being used. Look at the ratio of conversations to orders before choosing a bigger plan; if the AI is fielding volume that converts, the upgrade pays for itself.

Which plan should you pick?

Essential if you want the AI answering product and order questions and you handle people yourself.

Pro for most shops. Lead capture and human handoff are the two features that turn chat from a support tool into a sales channel — you collect the visitors who did not buy, and you can step in when it matters.

Scale when you run more than one store, or when you want API access to build Storebird into something else.

Multiple stores

Scale includes three websites. Each store keeps its own catalog, knowledge base, branding, business hours and conversations — they never mix — while you work from one dashboard and one inbox.

Manage them under Stores: you see Your stores and can Connect another shop.

Running an agency or a portfolio with more stores than that? Tell us in the chat — we handle those individually rather than pretending a self-service tier fits.

Changing or cancelling

Both from Billing. See Billing, account and data.